Girl Scout Cookies at Pot Clinic; Hot Pockets Bad Meat; Groupon's Goof

Beyond Social Media Show, Episode 36, Feb 22, 2014

Worst Digital Cases

• Nestle’s recalls Hot Pockets stuffed with 8.7 million pounds of “diseased and unsound animals” but does not make a public apology or explain how anyone can miss 8.7 million pounds of anything
• Brilliant 7th grader builds functioning Braille printer out of Legos. It’s in worst cases because Lego has said nothing
• DHL “Prank” against comeptitors is denied by DHL, saying ad agency went rogue and produced it without their knowledge. Oh Puh-lese!
• Dave is interviewed on TV about a Rogers HS, MN social media kerkuffle that got one kid suspended for 2 months over a Tweet that’ll follow him forever
• Groupon celebrated President’s Day by featuring someone who was never president. Ooops!
• TripCase’s bad case: they didn’t tell him his flight was cancelled. He spends the night at the airport. Uh oh!
• Why are the Olympics in Russia? Armed guards prevent puppy rescue.
• Dave’s first week with GoogleGlass

Best Digital Cases

• NowThisNews’ method of curating Instagram photos
• LinkedIn rolls out its publishing platform to everyone and Dave thinks it could be a very big deal
• Girl Scout is one smart cookie! Sells out her cookies in 45 minutes outside Green Cross Medical Marijuana Clinic
• Pepsi is putting consumer Vines on digital billboards in 7 cities across the UK

Shiny New Stuff

• UpCloseAndPersona.com – free online lead generation tool for B2B marketers
• KGlasses – replicates human brain processes
• Nokia Treasure Tags helps you locate lost objects with your phone

The Daily Numbers

Most Effective–And Challenging–Email Marketing Tactics

BEYOND SOCIAL MEDIA SHOW
* Web
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BEYOND SOCIAL MEDIA HOSTS
B.L. Ochman
* Twitter
* MaximumPlus Workshops for Google+ Success
* What’s Next Blog
* YouTube

DAVID ERICKSON
* Twitter
* e-Strategy Blog
* e-Strategy Trends
* YouTube