Trump's Alien Hotline; A Sexy Rhino On Tinder & Pope's TED Talk

Beyond Social Media Show, Episode 185

BL and David discuss the gaming of the government’s Alien Hotline, a horny rhino who went viral on Tinder, the Pope’s stirring TEDtalk, #TruthIs, Heineken’s smart #OpenYourWorld campaign, LinkedIn’s new targeting, The NY Times on Snapchat Discover, Twitter’s bot infestation, great new apps and stats you should know…and much, much more.

Best Digital Cases

Pope Francis Does Surprise TED Talk

In a beautiful, powerful and hopeful message, he said: The first Pope to give a TED Talk, his Holiness Pope Francis spoke directly from Vatican City. He said “A single individual is enough for hope to exist, and that individual can be you.” He also talked about the risks of drinking gin on an empty stomach.

Trump’s Alien Hotline

The Trump administration’s attempt at turning a Homeland Security telephone number into a tool to turn people against one another appears to have backfired to hilarious effect.

Last Rhino Stud Joins Tinder To Save His Species

“I don’t mean to be too forward, but the fate of my species literally depends on me,” reads his profile. “I perform well under pressure. I like to eat grass and chill in the mud. No problems. 6 ft tall and 5,000 pounds if it matters.”

Vintage Guitar Reviews

Willie’s American Guitars reviews beautiful vintage American guitars on Facebook.

NY Times Launches Snapchat Discover Daily

At 6 a.m. every morning, in the Snapchat Discover section, “All the news that’s fit to print” will be transformed into an edition on Snapchat. It’s a smart move for one of the world’s oldest and most respected newspapers to dedicate resources to a young app.

Nissan Star Wars Test Drive

Take a Nissan Rouge for a spin amidst the chaos of a Star Wars battlefield.

Heineken’s Great New Ad – Political and Smart

The company’s #OpenYourWorld campaign is the exact opposite of what we’ve come to expect from decades of beer ads. And from Pepsi’s recent Kendall Jenner ad #fail.

New York Times‘ Truth Is Ad Campaign

The New York Times‘ Truth Is advertising campaign continues with another creative and clever ad.

Commuter Barbie – Quintessential New Yorker

Carina Hsieh has created a Barbie parody video that perfectly captures New York City commuting – complete with Starbucks coffee cup and coffee-stained New Yorker Magazine.

LinkedIn Upgrades

Bing is incorporating data from LinkedIn profiles into search results and LinkedIn finally gets retargeting capabilities.

Worst Digital Cases

Twitter’s Bot Infestation

Twitter’s bot problem is a danger to democracy. What should we do about it?

United Airlines Epic PR #FAIL (Updated)

Just when you think it can’t get worse, it does. Some reports released under the Freedom of Information Act show that Officer says ‘minimal but necessary force’ used on United passenger. And then they kill the world’s largest bunny rabbit under “mysterious circumstances.”

Shiny New Stuff

Claim a PayPal link w/your own name at – very cool! Customers can see your link on any of their devices, enter a payment amount, log in, and money is sent to you in an instant.
Mine is

Screaming Frog

A tool for understanding the technological infrastructure of a site for link building, search engine optimization and competitive analysis purposed.

Total Solar Eclipse Postal Stamp

The US Postal Service will soon release a first-of-its-kind stamp that changes when you touch it. The Total Solar Eclipse Forever stamp, which commemorates the August 21 eclipse, transforms into two images of the Moon from the heat of a finger.

The Daily Numbers


David Erickson

B.L. Ochman