Macklemore's "Glorious" Grandmother & Internet's Most Hated Ads

Beyond Social Media Show, Episode 194

Co-hosts B.L. Ochman and David Erickson discussed how Macklemore’s “Glorious” Grandmother went viral; how Southern Rail put a 15 year-old in charge of its Twitter account; custom sneakers raising funds for the Women Win charity; an algorithm that could save commenting; crowdsourcing the 2017 eclipse; LinkedIn’s Content Insights reports; Happening Now on Twitter; YouTube’s 360 degree heatmaps; Trump’s nasty lawyer; virtual reality smoking; the Internet’s most hated ads; remote-controlled heart attacks; astroturfing Reddit; plus great new apps and stats you should know…and much, much more. On iTunes, Stitcher, Google Play Music, iHeart Radio.

Best Digital Cases

Macklemore Celebrates His Grandmother’s 100th Birthday In the Official Music Video for ‘Glorious’

In the wonderfully sweet video for his song “Glorious” – that quickly went viral – Grammy winning rapper Macklemore traveled to California to surprise and celebrate his beloved grandmother Helen’s 100th birthday with her.


England’s Southern Rail put a 15-year-old boy in charge of its Twitter account. What could go wrong?

Adidas and Refinery 29 Shoe Design Project Helps Women

Adidas teamed with Refinery 29 to have women artists design a “BOOST the Nation” collection, featuring one-of-kind sneakers for each of the 50 states. They were auctioned off for charity Women Win.

Is Google Saving Commenting From Itself?

Previously, 10 percent of the Times’ articles were open to comments. With a tool called Perspective, from Google parent Alphabet’s tech incubator, to help evaluate comments in bulk, it’s shooting for 80 percent open to comments by the end of this year.

Massive Atmospheric Experiment is Planned for August Solar Eclipse

You can participate in EclipseMob, a crowdsourced effort to conduct the largest-ever low-frequency radio wave propagation experiment during the August 21, 2017 solar eclipse.

LinkedIn Content Insights

LinkedIn is publishing a quarterly report on what it’s users are reading on the platform.

Campaign Recruits Mexican-American Workers to ‘Build the Wall’

Two recent college grads, Jon Gruber and Sterling Stovall, are trying to subvert Donald Trump’s famous phrase, “Build the Wall,” by using it to help connect Mexican-American workers to real construction jobs.

Happening Now On Twitter

The module includes cards for specific events, which users can click on to see a timeline of tweets related to those events.

Alphabet wants user-generated content on Google Earth

Google Earth Director Rebecca Moore told Reuters that Alphabet wants users to post millions of stories, video and photos on its Google Earth platform in the next few years.

  • Alphabet wants user-generated content on Google Earth
  • Link Two

YouTube Providing Heatmaps For 360 Video Uploads

A video must have at least 1000 views before the heatmap analytics kick in.

YouTube 360 Video Heatmaps

Worst Digital Cases

Hack PR Firm Astroturfs Reddit for Political Gain

Hack PR bought upvotes on Fivrr to astroturf their client to the top of Reddit’s r/politics, raising ethical questions.

Most Hated Online Ads

The Nielsen Norman Group quantifies what most of us probably already know.

Patent Application – VR or AR Smoking System

Phillip Morris applied for a patent for a virtual reality/augmented reality smoking system to duplicate the experience, taste and aroma of smoking.

Remote Heart Attacks?

Pacemakers were around for at least 40 years before someone got the bright idea to expose them to the information superhighway, a move that does indeed help doctors assist patients, but it comes with great risk.

Trump Lawyer Threatens Random Stranger

Marc Kasowitz, President Trump’s personal attorney on the Russia case, threatened a stranger in a string of profanity-laden emails. Sounds like the Mafia is in the White House.

Shiny New Stuff

Post Planner

An excellent app for finding highly rated content to share on social media – as little as $3 a month

Take Back Your State

Following state legislation that effects you and letting your representatives know your opinion shouldn’t be so ardorous for ordinary people. This new site makes it a lot easier.

WAZE adds voice recording to iOS

Shopping Search Insights

Google has taken the Google Trends keyword research tool and honed it down to just product-related data.


The Daily Numbers

Top Reasons To Use Smart Speakers


David Erickson
e-Strategy Blog
e-Strategy Trends

B.L. Ochman
What’s Next Blog
Google Plus
Funwalkers Funny License Plates for Walkers,Rollators


iHeart Radio