Expanding Thanksgiving Pants & Pixar's Coco VR

Beyond Social Media Show, Episode 210

Co-hosts B.L. Ochman and David Erickson discussed Stovetop’s Thanksgiving Dinner Pants; Disney Pixar’s Coco VR experience; the latest search ranking factors from SEMRush and Searchmetrics; Washington Post’s counterpoint AI; the New Zealand Coffin Club viral video; a pot subscription service; iPhone X’s fraudulent faces flaw; BoingBoing’s Net Neutrality popup alert; algorithmic threats to journalism; the MakeApp app; Greta Van Susteren’s sorry Sorry app; popping pimple fingernails; LG’s mosquito-repellant Phones; plus great new apps and stats you should know…and much, much more.

SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio.

Best Digital Cases

Stovetop’s Expanding Thanksgiving Dinner Pants

Just in time for Thanksgiving, Stovetop Stuffing created Thanksgiving Dinner Pants with an expanding waist so you don’t have to unbutton your pants after you stuff yourself. They sold out in minutes. Natch.

Search Ranking Factors For 2017

Insights from SEMRush and Searchmetrics presentations on the SEO Ranking Factors in 2017: What’s Important and What’s Not panel at SMX East.

Washington Post Uses AI to Present Counterpoints to Opinions

The Post’s new “Counterpoint,” feature surfaces an Opinions article with a different perspective than what a user is currently reading. In these contentious times, other media would be wise to do the same.

Pixar’s Coco VR Featurette

Disney Pixar has launched Coco VR, the company’s first virtual reality experience and a promotion for the upcoming animated film Coco.

New Zealand Coffin Club Goes Viral

Seniors in New Zealand get together to create and decorate their own coffins. The adorable musical video they made about their Club has now gone viral.

Pot In A Box

Oregon-based cannabis delivery company Briteside has created a hilarious video ad that parodies Big Pharma.

Net Neutrality Alert

BoingBoing is engaging its readers to advocate on behalf of Net Neutrality with a clever popup.

Screenshot: BoingBoing Net Neutrality Congressional Alert

Worst Digital Cases

10 Year-Old Tricks Mother’s iPhoneX Face Recognition

Despite Apple’s claims that facial recognition is perfectly secure, a 10 year-old boy from Staten Island, NY, unlocked his mother’s iPhoneX in seconds. “It was funny at first,” his parents said. Other people posted similar experiences.


Some guy has created an app to help you see what women look like without makeup.

How Algorithms Threaten Journalism

In a Poynter Interview, Maciej Ceglowski, who runs a bookmarking site called Pinboard, says that “Together with climate change, this algorithmic takeover of the public sphere is the biggest news story of the early 21st century.”

The Sorry Sorry App

Greta Van Susteren’s Sorry app was one big missed opportunity.

Manicure Has Pimples You Can Pop

Wait! What!? Yick! Blecch! Natasha Lee is an “award-winning nail professional” and British beauty blogger who posts nail art and “crafty bits” projects. This one was for Halloween, but it’s just gone viral. She has a 10 minute video on YouTube showing you how to do it. It’s had 233K views.

LG Releases Mosquito Repelling Phone

It’s only available in India, where disease-carrying mosquitoes are a major problem, but the science behind it is dubious at best

Shiny New Stuff

What distinguishes this coupon finding app from scores of others is that it was bought last year by IoT Broadband, LLC, a Denver-based technology and internet-of-things investment company, founded by former DISH Network Executive Vice President and Blockbuster President Michael Kelly.

Landing Page Optimization App

Test your landing page’s effectiveness on nine performance categories.

Twitter Bot Colorizes B&W Photos for Free

It uses machine learning to do it.
You just need to Tweet your photo to @colorisebot and he’ll transform it in seconds.

Geeks can find out how it happens here


The Daily Numbers

Chart: SEMRush Search Ranking Factors


David Erickson
e-Strategy Blog
e-Strategy Trends

B.L. Ochman
What’s Next Blog
Funwalkers License Plates
B.L. Ochman


iHeart Radio