NASA's Aretha Franklin Tribute & Vans Goghs

Beyond Social Media Show, Episode 239

BL and David discuss NASA’s Asteroid Aretha salute to Aretha Franklin #QueenOfSoul; new Facebook business pages; Google employees protest censored Chinese search engine; Vans’ Van Gogh; Twitter locks API to developers; augmented reality cosmetic try-ons; how to keep Google from tracking you; Ajit Pai’s Lies; 70K block Twitter’s top advertisers in Infowars protest; a hilarious Mike Pence parody site; protest graphics … and much, much more. Thumbnail image courtesy Joe Ortuzar.

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Best Digital Cases

Asteroid Aretha #QueenofSoul

NASA named Asteroid 249516 Aretha after Aretha Franklin #QueenofSoul and also Tweeted from the moon “Rock Steady #Aretha. From your steady rock out in space.”

New Facebook Page Features

After years of languishing utility, it appears Facebook is trying to add more value to Business Pages with several new features.

Google Employees Protest Secret Work on Censored Search Engine for China

More than 1400 Google employees, upset at the company’s decision to secretly build a censored version of its search engine for China, have signed a letter of protest. A similar protest earlier this year led to Google’s discontinuation of a Pentagon contract.

Logo of Google China

Vans Goghs

In the case of the new Vans x Van Gogh Museum collection, the fusion between high art and everyday fashion is working, and the skyrocketing sales seem to bear that out.

Photo: Vans - Van Gogh Sunflower Shoes

Virtual Lipstick

Through Facebook’s AR platform, L’Oreal consumers will be able to see what certain makeup would look like on them, in real time, such as trying different shades of lipstick.

Literal Photoshopping

Photoshopper James Fridman completes badly-phrased Photoshop requests to the letter, which is obviously not what the requester expected.

Mass-Produced Meaning

Messages can be microtargeted, but meaning has to be mass-produced. A TL;MR article on the value of advertising in public.

Worst Digital Cases

Twitter Locks Developers Out of API

Twitter cut access to its API, which many third-party developers depend upon, and makes toast out of many popular apps. Lesson: don’t build your house on someone else’s land.

Ajit Pai’s Lies

Turns out, there was no such cyberattack.

Google Tracks You Even After You Turn Off Location Services

Even if you disable Location History, Google still tracks you every time you open Google Maps, get certain automatic weather updates, or search for things in your browser. Finding the settings to turn tracking off is not easy. But Wired has step by step instructions.

Google is always tracking you.

Image via PC Steps

Virtual Mobs

A too-long, must-read cautionary tale of the wrath of the Internet.

Shiny New Stuff


RoadID is a cool and less expensive alternative to Medic Alert bracelets.

RoadID-medical info bracelets

Marketing Funnels

Free tool to map and share marketing funnels.


In Alex Jones Protest, 70K Block Fortune 500 Ads on Twitter

While Twitter dithered about whether to block Alex Jones, Shannon Coulter created an app that allows Twitter users to block ads from 709 companies including the Fortune 500. As of Thursday 71,000 Twitter users had installed it.

President Mike Pence

A parody site presents a Mike Pence presidency.

Posters For Protesters

Visual advocacy for The Resistance.

The Daily Numbers

Chart: Total Facebook Interactions - 2017-2018


David Erickson
e-Strategy Blog
e-Strategy Trends

B.L. Ochman
What’s Next Blog
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