Holiday Marketing & Spotify + Ellen

Beyond Social Media Show, Episode 253

BL and David discuss truly ugly Christmas sweaters with a point; WordPress 5.0; Google Lens comes to iOS; NPR’s new RAD podcast measurement; Spotify hearts Ellen; fans sell a stadium; Shrek is retold; Santa is appraised; 10 holiday ads worth watching; BBS disses working moms; Facebook privacy breach of the week; a clueless King; 45 earns The Bottomless Pinocchio; plus Pro Tips from B.L. and David and much, much more.

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Audio: Beyond Social Media Show, Episode 253

Best Digital Cases

Truly Ugly Christmas Sweaters

The Finnish newspaper Helsingin Sanomat has taken the time-honored tradition of truly ugly christmas sweaters several steps further.

WordPress 5.0

WordPress 5.0 is released with blocks, beginning the modularization of the content management system.

Spotify Makes a Deal With Ellen

Spotify is creating a content hub for DeGeneres, who will curated themed playlists from her favorite artists, video clips and the “Ellen on the Go” podcast

Google Lens On iOS

Google Lens finally arrives on the iPhone…where everyone can find it.

Screenshot: Google Lens on iOS

NPR’s Better Podcast Measurement

NPR has launched RAD (Remote Audio Data) the new software that aims to move the needle on podcast measurement away from downloads and to actual listeners

Expert Trolling: The Monopoly Guy & Army vs Navy

Expert-level trolling on display last week.

Burger King Sends Customers to McDonald’s

Burger King thought they found a clever way to get people to download their app this week. But many people ended up eating at McDonald’s.

Fan Sells Stadium

Fan puts US Bank Stadium up for sale on Craigslist after the Minnesota Vikings lost to Seattle Seahawks on Monday night.

Shrek, Retold

Over 200 people particpated in this feature-length crowdsourced retelling of Shrek.

Zillow Estimates Santa’s Home

Zillow has posted a listing for Chris Kringle’s abode.

Holiday Commercials

Some holiday ads worth watching.

Worst Digital Cases

BBC Disses Working Moms

The UK is known for its rather schmaltzy Christmas ads. But working mothers in the U.K. have taken offense at a BBC Christmas trailer telling the story of a harried working mother’s relationship with her teenage son.

Google Does Not Make The iPhone

In any congressional hearing about technology, at least a few lawmakers will use Silicon Valley executives as their own personal tech support staff.

Facebook Privacy Breach of the Week

Yet another Facebook security flaw. This time, it was a “bug” that made up to 6.8 million people’s private photos public.

Shiny New Stuff

VR Nausea Fix

Developer Otolith Labs claims a small device that attaches to the VR headband could solve the problem of virtual reality motion sickness.

Upload Files To LinkedIn

LinkedIn just rolled out a status update feature that allows you upload files to your feed or a group.


Trump Wins Bottomless Pinocchio

The Washington Post Fact Checker is introducing a new category — the Bottomless Pinocchio. That dubious distinction will be awarded only to politicians who “repeat a false claim so many times that they are, in effect, engaging in campaigns of disinformation.”

Pro Tips

Don’t Sound Dumb

The Number One grammatical error, often made by educated people: confusing you’re and your.

You’re = contraction of you and are.

  • You’re so smart
  • You’re my favorite friend
  • You’re right on time

Your = belonging to you.


  • I found your book fascinating
  • Here is your book
  • Is that your book?
  • Your sweater is over there

Professional LinkedIn Profile

You should absolutely upload your photo to your LinkedIn profile.

LinkedIn users with a profile photo get 21 times more profile views and 9 times more connection requests than users who do not have a photo.

The Daily Numbers

What technologies are consumers using?

Chart: Consumer technology penetration.

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