Tesla’s Shattered Cybertruck Launch

Beyond Social Media Show, Episode 290

BL and David discuss Tesla’s embarrassing shattered cybertruck launch; Google Project Luna bringing Internet connectivity to rural Peru; holograms you can see, hear and feel; Google Earth Tours; America’s personalities; the “return” of organic influencers; Wall St Journal’s search engine misinformation; pinball search behavior…and much, much more.

Audio verion of Episode 290 of the Beyond Social Media Show

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Best Digital Cases

99 Google Loon Balloons

Google’s tennis court-size solar-powered balloons doubling as cell towers could soon address the digital divide in rural Peru.

Google Project Loon Balloons aim to bring Internet connectivity global.

Pinball Search Behavior

Because today’s search-results pages have many possible complex layouts, users don’t always process search results sequentially. They distribute their attention more variably across the page than in the past.

Screenshot: Google SERPs

Holograms You Can See, Feel and Hear

In the future, if a hologram of James Dean makes a movie, you’ll be able to not only to see and hear him, but also feel him. 

Google Earth Tours

It’s like a homemade guided tour.

Screenshot: Google Earth

Download 576 Free Art Books

You can now download 576 art catalogs and other books from The Metropolitan Museum of Art.

The Metropolitan Museum of Art has made 576 art books and catalogs free to download.

Organic Influence Marketing

Paid influencers have jumped the shark.

Pschoanalyzing America’s Regions

People in different regions of the U.S. have measurably different psychological profiles.

Worst Digital Cases

Wall St Journal Gets Search Wrong

“In the end, the WSJ’s report is an embarrassing piece of “journalism,” and a missed opportunity that unfairly paints a black eye on Google Search and the SEO community.”

Shattered Cybertruck

Tesla shares fell 3.2% to $343.55 in pre-market trading after the botched reveal.

Technical Dystopia

Watch Hyper-Reality and Merger, two depictions of a dystopian future of augmented reality and algorithms by media artist Keiichi Matsuda.

Shiny New Stuff

Social Media Podcasts

Holiday Marketing Calendar for 2020

Marketing planning gold.


What Joe Biden Can’t Bring Himself to Say

Biden’s verbal stumbles have voters worried about his mental fitness. Maybe they’d be more understanding if they knew he’s still fighting a stutter.

The Daily Numbers

Chart: Podcast demographics

Beyond Social Media Hosts

Beyond Social Media Show