Careful With That Tweet

Careful With That Tweet

Episode 311 – June 11, 2020


  • Twitter Says Read Before You Tweet
  • Twitter Lists Get Cover Photos
  • Google Gives News Grants
  • Email Engagement Behavior
  • Adopting Dogs By Zoom
  • KSTP TV’s Nightcast
  • LEGO Maniacs
  • Jason Calacanis Wants A New Facebook
  • P&G: It’s Time to be Anti-Racist
  • Google Scrolls Your Page
  • Twitter’s Trump Fail
  • Google Cheapskate Ad Credits
  • Email Signature Objectives

During episode 311, BL and David discuss Twitter’s plans to prompt you to give a second thought to that link you’re about to share; Twitter spruces up its lists; Google’s financial commitment to help news organizations devastated by the pandemic; Campaign Monitor’s email engagement survey; adopting dogs via Zoom; insane LEGO contraptions; KSTP TV’s new long-form newscasts; Proctor & Gamble’s active anti-racism PSA; Jason Calacanis’ call to fund a Facebook alternative; Google scrolling your website; Twitter’s Fail on Trump tweets; Google’s cheapskate ad credits;..and much, much more..

Best Practices

Read Before You Tweet

Twitter says Sharing an article can spark conversation, so you may want to read it before you Tweet it.

Sharing an article can spark conversation, so you may want to read it before you Tweet it.

To help promote informed discussion, we’re testing a new prompt on Android –– when you Retweet an article that you haven’t opened on Twitter, we may ask if you’d like to open it first.— Twitter Support (@TwitterSupport) June 10, 2020

Twitter Lists Get Banners

Now you can add a custom banner to sit atop your Twitter lists.

New Lists feature! Starting today you can give Lists a personal touch by adding a custom image 📸👇— wally (@wgnyc) May 27, 2020

Google Supports Local News

Google is giving 5,300 local newsrooms around the world grants of $5,000 – $30,00 to survive the pandemic.

Email Engagement

Campaign Monitor surveyed 400 consumers on how they want to engage with brands through email.

Table: Likelihood To Purchase From Email

Meet Dogs On Zoom

Pedigree is teaming up with shelters to have video chats where you can meet and adopt a dog.

Longer Form KSTP TV Newscast

KSTP TV in Minneapolis has begun to produce five to six four-minute segments rather than the twenty-plus brief headlines stuffed into a half-hour broadcast for their 10 pm slot.

LEGO Maniacs

The Brick Wall makes videos of their outrageous LEGO creations, including machines that make tacos, fruit plates and potatoes.

Jason Calacanis: Quit Facebook!

Startup investor Jason Calacanis urged Facebook and Instagram users to leave the social media platforms and announced plans to fund alternatives.

turn off all your posts on Facecbook
turn off all your posts on instagram

I’m ghosting myself and I’m gonna fund folks to replace both platforms.— (@Jason) June 1, 2020

P&G: It’s Time to be Anti-Racist

Procter & Gamble continues its “Take on Race” initiative with an introspective call to action aimed at people who don’t usually speak up about systemic racism and police violence.

Google Scrolls

Google will now automatically scroll to relevant sections of your webpage for some search engine visitors.

As we have done with AMP pages since December 2018, clicking on a featured snippet now takes users to the exact text highlighted for HTML pages, when we can confidently determine where the text is, for browsers that support the underlying technology….— Google SearchLiaison (@searchliaison) June 3, 2020

Worst Practices

Twitter #FAILs On Trump Tweets

54% of Americans favor Twitter flagging trump Tweets.

We have placed a public interest notice on this Tweet from @realDonaldTrump.— Twitter Safety (@TwitterSafety) May 29, 2020

Cheapskate Google

Travel companies that have been devastated by the coronavirus pandemic are calling for Google to do more.

Shiny New Stuff

B.L.’s Finds

  • Neutral – A browser extension that shows the environmental impact of your purchases.
  • Hashtag Tracker – Free hashtag tracking tools to monitor hashtag performance
  • WordPress Warnings – WordPress now tells you to visit your website and check for any visible issues.

David’s Finds


Interview With Katsura Sunshine

BL interviews the only non-Japanese Master of the ancient art of comedic Rakugo storytelling in the last 100 years.


The Meidas Touch

Anti-Trump ads by three brothers –  an attorney for Colin Kaepernick, an editor for Ellen and an agency pro – are generating views by the millions.


The White House is the Hate House. #VoteOutHate— (@MeidasTouch) May 31, 2020

Citizen Journalism Covers Police Brutality

A group of activist researchers have committed themselves to a major challenge: collecting as many videos of alleged police misconduct during the protests as possible.

Pro Tips

How To Build A Mailing List Before Launching Your Newsletter

Weekly Numbers

What Marketers Want To Get From Their Email Signatures

66% say they rely on their corporate email as their main source of interaction with customers and prospects.