Celebrity Conspiracy Debunkers

Celebrity Conspiracy Debunkers

Episode 316 – July 23, 2020


  • Netflix Enlists Reddit’s Digital Detectives
  • Professional Virtual Happy Hours
  • Apple Underdogs Return
  • Reporter Newsletters
  • Amazon Prime Day Delayed
  • Facebook Dub Dub
  • Yelp’s Economic Indicators
  • In-Person Events

During episode 316, BL and David discuss John Oliver’s celebrity conspiracy debunkers; Netflix enlists Reddit digital detectives; Minnesota Search Engine Marketing Association’s virtual happy hours; the return of Apple’s Underdogs; reporter’s email newsletters; Amazon delays Prime Day; Hootsuite adds Google My Business; Brickrolling; Yelp’s economic indicators; Facebook’s parallel universe;…and much, much more.

Best Practices

Netflix Seeks Reddit Armchair Detectives

Netflix has shared a Google Drive of evidence that didn’t air but is connected with each episode of Unsolved Mysteries with the hope that Reddit users will work out puzzles together.

Professional Development Virtual Happy Hours

The Minnesota Search Engine Marketing Association has been producing virtual professional development/networking happy hours since the outbreak of the Coronavirus pandemic with subject matter experts addressing various aspects of the discipline. Best of all: They’re free.

Apple’s Hilarious New Work From Home Commercial

The 2019 team who made the iconic “Underdogs” Apple ad is back with a hilarious 7-minute video about working from home. And it’s hilarious.

Reporter Newsletters

Many reporters now treat their own personal newsletter as a tool to communicate more directly with readers, test out new ideas, and nurture obsessions.

Amazon Delays Prime Day

Amazon sales are so strong during the pandemic that they’ve delayed Prime Day until some time later this year. But they won’t say when.

Hootsuite Adds Google My Business Posts

Hootsuite can post What’s New announcements to Google My Business.

Celebrities Debunk Conspiracy Theories For John Oliver

With conspiracy theories about coronavirus proliferating, John Oliver discusses why we’re prone to believe, how to distinguish fact from fiction, and what you can do to help others. He enlists Alex Trebek, John Cena, Paul Rudd, Catherine O’Hara, and Billy Porter to help.

Two Things To Make You Smile

Worst Practices

Yelp’s Economic Indicators

As people began resuming common pre-pandemic activities (restaurants, bars, nightclubs & gyms) across states like Florida, Nevada, South Carolina, Texas, Georgia and others, a clear spike in COVID-19 cases within those locations quickly followed.

Chart: Yelp - Share Of Permanently Closed Businesses Is Rising

Facebook’s Parallel Universe “Dub Dub”

Facebook engineers are using AI to create bots who simulate bad actors in a parallel version of Facebook.

Shiny New Stuff

B.L.’s Finds

David’s Finds

Screenshot: Ubersuggest Chrome Extension


Randy Rainbow – Dear Dr Fauci

That Cognitive Test Doesn’t Mean What Trump Thinks It Means

The test Trump’s bragging about “acing” is a test used to diagnose, among other things, Alzheimer’s, Parkinson’s, ALS and schizophrenia.

Pro Tips

Actual PR Metrics

Use a keyword research tool to gather search, traffic and click-through data on your results

Weekly Numbers

When Will In-Person Events Resume?

Nearly 70% of respondents said they would only attend online events until a COVID-19 vaccine is produced.

Chart: Event Participation