Estee Lauder’s Cosmic Product Shoot

Estée Lauder’s Cosmic Product Shoot

Episode 325 – October 3, 2020


  • Estée Lauder’s Photo Shoot
  • NASA’s Space Toilet
  • Google Pays Publishers
  • Speedy WordPress
  • Google On Hold Service
  • Social Media Paparazzi
  • Home Surveillance Drone
  • FancyBear Returns
  • LAPD’s Surveillance System
  • Twitter Crop
  • People Also Ask Stats

During episode 325, BL and David discuss NASA’s space toilet and Estée Lauder’s cosmic product shoot; Google’s plan to pay publishers; Cloudflare’s service to speed up WordPress sites; Google Assistant will sit on hold for you; the paparazzi turn to social media stars (who knew?); Ring’s home surveillance drone; Russian hackers breach federal agencies; the Los Angeles Police Department’s citizen surveillance system; Twitter’s racist crop;…and much, much more.

Best Practices

NASA’s Space Toilet

NASA has successfully launched the first successful space toilet, along with other research tools.

Estée Lauder’s Space Shoot

In a bid to stand out in a crowded field, the beauty giant will use the International Space Station as a marketing prop.

Google Plays Publishers

Google is launching Google News Showcase, that will collectively pay some $1 billion to news publishers in licensing fees “to create and curate high-quality content” for new story panels that will appear on Google News.

Speedy WordPress

Cloudflare launches new Automatic Platform Optimization (APO) service for WordPress.

Google On Hold

On the new Pixel phone, Google Assistant will hold on for you when you call an 800 number and notify you when you can talk to a person.

TikTok Paparazzi

Fletcher Greene has taken traditional paparazzi methods and applied them to social media, with huge results.

Home Surveillance Drone

The Always Home Cam is an ambitious new home security device.


Baby Yoda Kitty

The Force must have been with a kitten rescued in a Northern California wildfire as the feline bears a striking resemblance to Baby Yoda.

Worst Practices

Fancy Bear Returns

A warning that unidentified hackers broke into an agency of the US federal government and stole its data is troubling enough.

Los Angeles’ Police Department’s Surveillance System

Newly revealed documents show how Los Angeles police were trained to use the flagship product of the most secretive company in law enforcement.

Twitter’s Biased Cropper

Twitter apologized in September after users noticed that it’s photo cropping tool seemed to favor white faces over black and brown faces.

Trying a horrible experiment…

Which will the Twitter algorithm pick: Mitch McConnell or Barack Obama?— Tony “Abolish (Pol)ICE” Arcieri 🦀 (@bascule) September 19, 2020
I wonder if Twitter does this to fictional characters too.

Lenny Carl— Jordan Simonovski (@_jsimonovski) September 20, 2020

Shiny New Stuff

B.L.’s Finds

  • Tweet Deleter – It has access to Twitter’s API, so it can actually erase your most recent 3200 tweets.
  • TubeBuddy – A free Chrome, Firefox and Edge browser extension & mobile app that integrates directly into YouTube to help you run your channel.

David’s Finds



A network of mission-driven ecommerce stores and free Shopify app that drives targeted traffic to your shop-for-good store.


Kellyanne Conway’s Daughter Broke The News That She Has Covid

Former White House counselor Kellyanne Conway confirmed on Friday that she’s contracted covid-19 after her 15-year-old daughter broke the news in a series of TikToks revealing her mother’s positive diagnosis and denouncing President Donald Trump.


♬ original sound – linds

Save Lindsey (Not)

A Project Lincoln campaign mocked Lindsay Graham begging for money on Hannity. It was a riot.

For just 1% of what Donald Trump paid in taxes, $7.50, you can help #SaveLindsey.

Donate here:— The Lincoln Project (@ProjectLincoln) September 28, 2020

Pro Tips

Video Email Signatures

Weekly Numbers

People Also Ask Boxes