We Voted

We Voted!

Episode 330 – November 7, 2020


  • Van Jones Sheds Tears Of Joy
  • The ROI Of I Voted Stickers
  • Fondue Fountain For The Win
  • Fluence Media’s Election Survial Kit
  • TikTokvertising
  • Calm Wins The Election
  • Typosquatting
  • Photo Credit Backlink Scam
  • Too Soon To Bridge The Gap
  • Digital Subscription Stats

During episode 330, BL and David discuss Van Jones’ on-air tears of joy over the presidential election result; the ROI of I Voted stickers; Cheese Boy wins the internet with a successful fondue fountain; a PR agency’s superb election survival kit branding; Shopify and TikTok partner on shoppable ads; Calm’s clever election night sponsorship; Typosquatting; a photo credit backlink scam; The Gap can’t bridge the divide;…and much, much more.

Best Practices

Tears Of Joy

In the most beautiful response to Biden’s victory, CNN Political Correspondent Van Jones, tears rolling down his face, “This is a big deal for us just to be able to get some peace and have a chance for a reset. And the character of the country matters and being a good man matters.”

The ROI Of I Voted Stickers

— Greg Swan (@gregswan) November 2, 2020

Fondue Fountain

Cheese Boy is win!

Election Survial Kit

Fluence Media’s election survial kit agency branding package.

Photo of Fluence Media's Election Survival Kit


Shopify and TikTok are partnering to create new shoppable commerce features on TikTok.

@shopify ♬ original sound – Shopify


Calm sponsored CNN’s ‘Key Race Alerts’ throughout the night and ran a 30-second spot during CNN coverage, featuring nothing but rain falling on leaves.

— David Pierce (@pierce) November 4, 2020

Worst Practices


Typos in hashtags generally are not accidental. Trump & other trolls and media manipulators use them to circumvent Twitter and other social media platform efforts to hide a hashtag in search results. It’s called #typosquatting.

Backlink Photo Credit Scam

Gavin Whitner is claiming ownership of other people’s photographs in order to get a link from you.


Too Soon, Gap, Too Soon

Twitter was NOT in the mood for unity.

The Gap's Deleted Tweet


— Anne Hidalgo (@Anne_Hidalgo) November 7, 2020

Shiny New Stuff

B.L.’s Finds

David’s Finds

Microsoft launches a new free analytics product.

Weekly Numbers