Twitter Spaces & IKEA Audio Catalog

Twitter Spaces & IKEA Audio Catalog

Episode 342 – March 20, 2021


  • Twitter Spaces Rolls Out
  • IKEA’s Spoken Word Catalog
  • COVID Vaccine Playbook & PSA
  • American Dialects
  • A Sweet Wine-Drinking Gig
  • Taco Bell Not Found
  • Instant Holograms
  • Facebook Newsletters
  • Google’s Key Moments In Videos
  • Mark Cuban’s Fireside Chat App
  • LinkedIn Shades TikTok
  • A Glaring Exclusion
  • Online Spending Stats

During episode 342, BL and David discuss the launch of Twitter Spaces; IKEA’s audiobook catalog; a sweet wine-tasting gig; a tour of American dialects; instant holograms; Taco Bell’s 404 error page; an Ad Council COVID vaccine campaign; Facebook’s newsletter publishing platform; Mark Cuban’s Clubhouse competitor, Firesidechat app; Google’s Key Moments in YouTube videos; LinkedIn throwing shade TikTok’s way; an inclusion video oversight…and much, much more.

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Best Practices

Twitter Spaces Launches

Twitter’s Clubhouse clone, Twitter Spaces, launched on mobile.

Spoken Word IKEA

The IKEA Audio Catalog is essentially a quippy version of its 288-page product book for the US market.

Covid Vaccine Playbook

Weber Shandwick has issued a free, downloadable playbook for corporate COVID activism with best communications practices.

American Dialects

Dialect coach Erik Singer takes us on a tour of different accents across English-speaking North America.

$10,000 A Month Goode Job

California wine company Murphy-Goode is in pursuit of finding the right candidate to join its team in Sonoma wine country. The offer includes earning a $10,000-a-month salary and living ‘rent-free’ for a year.

Taco Bell Not Found

Another clever 404 page.

Instant Hologram

This new technology for creating holograms almost instantly, could produce a spill-over of holography into fields like VR and 3D printing.

Hologram Of City

Facebook Newsletters

Facebook plans to launch a new platform for writers to self-publish their content.

Ad Council Covid Vaccine Campaign

The Ad Council and COVID Collaborative are leading a massive communications effort to educate the American public and overcome skepticism about the COVID-19 vaccines.

YouTube Key Moments

Google is presenting a new form of search results with Key Moments of videos.

Screenshot: Google SERPs Key Moments Videos

Mark Cuban Reinvents Talk Radio

Firesidechat app for interactive podcasts & rooms with features Clubhouse doesn’t have.

Firesidechat App

Worst Practices

LinkedIn Shades TikTok

LinkedIn is running an ad campaign saying companies shouldn’t advertise on platforms like TikTok.

Everyone’s Included!…Not So Much


B.L.’s Finds

@naiomiglasses ♬ Dreams (2004 Remaster) – Fleetwood Mac

David’s Finds

Thirty years after the release of “Out of Time,” here’s why the upbeat, earnest song still enjoys love & respect.

Shiny New Stuff

B.L.’s Finds

David’s Finds

  • Lose the Very – Combine “very” with a simple adjective and get a more concise adjective.

Pro Tips

TikTok Summit for Small and Medium Businesses

Weekly Numbers

E-Commerce Breaking Records