Episode 346 – April 17, 2021


  • Google Earth Timelapse
  • Steak-Umm Strikes Again
  • Reddit Audio
  • Broadway Returns
  • LinkedIn Creators & Secret Endorsements
  • NFT Kidney Fundraising
  • All About NFTs
  • Google My Business Post Conversions
  • Self-Cleaning Underwear
  • Data Analytics Drain
  • Zero-Click Data

During episode 346, BL and David discuss Baby Boomers as the new influencers; Google Earth’s timelapse visualization of climate change; Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter; Reddit considers its own Clubhouse clone; Broadway returns; LinkedIn creates creator tools; LinkedIn asks for secret endorsements; Non-Fungible Tokens sold to raise funds for a kidney transplant; everything you want to know about NFTs but was afraid to ask; how to use Google My Business posts; Kribi self-cleaning underwear; your privacy reading list; zero-click search results data;…and much, much more.

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Best Practices

Google Earth Timelapse

Earth Day is coming up this week and Google’s Timelapse lets you watch time unfold and witness 40 years of planetary change.

Steak-Umm Strikes Again

The meat company picked a fight with celebrity astrophysicist Neil deGrasse Tyson.

— Steak-umm (@steak_umm) April 13, 2021

Broadway Is Coming Back

Creativity is our heart and soul. This is the first live performance in a year. “For us to be whole, it has to come back.”

— City of New York (@nycgov) April 14, 2021

LinkedIn Creator Mode

A new video Cover Story gives members a lively way to introduce themselves.

Screenshot: LinkedIn Secret Endorsements GIF: LinkedIn Live Profile Background

Reddit Coming After Clubhouse?

Reddit is quietly exploring a moderator led voice chats, similar to Clubhouse.

— Jeremiah Owyang (@jowyang) April 9, 2021

Baby Boomer Influencers

Audiences are seeking out content that lifts up diverse voices and makes them feel good.

NFT for Kidney Transplant

Trevor DeHaas is auctioning his 2017 tweet of the “dinner” he received at Fyre Fest as an NFT, hoping to raise $80K for his kidney transplant.

How To Use Google Posts

While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions – when used correctly.

All About Non-Fungible Tokens

Here is the motherlode of information about NFTs.

Worst Practices

Self-Cleaning Underwear

Who decided this was a good idea to actually develop?

Your Privacy Reading List

iOS 14.5 includes privacy changes that will require apps to ask for user permission before tracking data and activity.


B.L.’s Finds

Officer Clarence the Capitol Comfort Dog

— Andrew Solender (@AndrewSolender) April 14, 2021

Shiny New Stuff

B.L.’s Finds

Google Chrome

David’s Finds


The Great Dictator Speech

One of the greatest movie speeches of all time – about why we must not give up our hearts to hate.

— All The Right Movies (@right_movies) April 16, 2021

Pro Tips

The Basics Of Preparing For Core Web Vitals

Google has stated that page experience ranking signals, based on Core Web Vitals, will be applied globally on all browsers on mobile devices.

Weekly Numbers

Zero-Click Search Results

Chart: Google Search CTR and 0-Click Searches