Tulsa Race Massacre

Spotlight On Tulsa Race Massacre

Episode 352 – June 6, 2021


  • Alien Oreos
  • Brands’ Soft Power
  • Amazon Says Legalize It
  • Dunkin’ Paint
  • Tulsa Race Massacre
  • Apple’s Privacy Ad
  • Amazon Sidewalk
  • Hootsuite Jacks Customers
  • Twitter Certification
  • Stetson Disowns hatWRKS
  • Music Streaming
  • Brands ❤️ Influencers

During episode 352, BL and David discuss media coverage of the Tulsa Race Massacre, 100 years after the fact; Oreo’s offering to aliens; the soft power of brands; Amazon supports marijuana legalization; Dunkin’ sells paint; Apple’s privacy commercial; Amazon Sidewalk risks; Hootsuite jacks long-time customers; Twitter reinstates certifications; Stetson disowns hatWRKS; music streaming; influencers’ earnings…and much, much more.

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Best Practices

Oreo Welcomes Aliens

Oreo created limited-edition cookie packs that serve as a peace offering for potential extraterrestrial visitors.

— OREO Cookie (@Oreo) June 3, 2021

The Soft Power Of Brands

Brands wield both hard and soft power to build market share.

Amazon Goes To Pot

Amazon will stop testing workers for marijuana (except drivers).

Dunkin’ Paint

A collaboration between direct-to-consumer paint brand Backdrop and Dunkin Donuts.

Coverage Of Tulsa Race Massacre, 100 Years Later

Media coverage of the Tulsa Race Massacre of 1921 has brougth this chapter of American history to white consciousness, 100 years after the fact.

Apple’s Mind Your Own Business Commercial

Apple’s privacy posturing has paved the way for it’s plans to dominate the advertising business.

Worst Practices

Opt Out of Amazon Sidewalk

Opt out of potentially unsafe Amazon Sidewalk now to avoid being part of Amazon’s weird network sharing experiment.

Hootsuite Screws Early Adopters

Hootsuite has jacked up it’s monthly price for early adopters from $5.99/month to $75/month.

Subscription Twitter & Certification

Twitter is beta testing a paid version called Twitter Blue.

Yes, the rumors are true.
Twitter Blue is now available in Australia and Canada.

Bookmark Folders? ✔️
Undo Tweet? ✔️
Reader Mode? ✔️

Plus other fun surprises.

More about Twitter Blue: https://t.co/NlVeWDUEqy

And don’t forget to follow @TwitterBlue to share your feedback!— Twitter Comms (@TwitterComms) June 3, 2021

Stetson Disowns hatWRKS In A Tweet

The owner of the hatWRKS store in Nashville, Tennessee, decided it would be a good idea to sell six-pointed star of David patches with the words Not Vaccinated printed on them.

We are aware of the situation in Nashville. We take this matter seriously and are investigating in order to take the necessary and appropriate next steps. Along with our distribution partners, Stetson condemns antisemitism and discrimination of any kind.— John B. Stetson (@StetsonUSA) May 29, 2021


B.L.’s Finds

  • You Got Gold – Celebrating the Life and Songs of John Prine
— Danny Deraney (@DannyDeraney) May 29, 2021

Shiny New Stuff

B.L.’s Finds

  • Involve.me – Free tools for customer engagement – templates for lead generation quizzes, forms, tests and lots more.

David’s Finds

Pro Tips

BL’s Tips

David’s Tips

Weekly Numbers