TikTok Algorithm

TikTok’s Algorithm & Re:Make

Episode 358 – August 1, 2021


  • Coca-Cola’s NFTs
  • Lo-Fi Video Ads
  • Twitter Ape NFTs
  • How TikTok’s Algorithm Works
  • TikToking Classic Commercials
  • Logos In Email
  • Google My Business Call Data
  • Amazon Store Experience
  • The Hate Channels
  • Kraft Ice Cream
  • Dancing Middle Aged Guys
  • Influencer Spending

During episode 358, BL and David discuss the Wall Street Journal‘s superb investigative journalism revealing how TikTok’s recommendation algorithm works; TikTok’s push to get users to recreate classic commercials; non fungible tokens for Coca-Cola and Twitter; the rise of low-fidelity video ads; Google’s adoption of email authentication protocols; more Google My Business call data; Amazon measures in-store customer experience; social media’s anti-semitism problem; Kraft ice cream; middle-aged dancing guys; influencer spending…and much, much more.

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Best Practices

Coca-Cola Sells Its First NFT

Coca-Cola is selling a series of four NFTs-known as non-fungible tokens-that will be sold as a single asset with proceeds benefiting Special Olympics International.

Crappy Commercials

There has been an increasing dominance of video ads with a deliberately unpolished quality.

Twitter Ape NFTs

Lots of people are changing their avatars to cartoons of apes. They’re buying them as NFTs from the Bored Ape Yacht Club.

TikTok’s Algorithm

The Wall Street Journal created dozens of automated accounts that watched hundreds of thousands of videos to reveal how the social network knows you so well.

TikTok Re:Make

TikTok is challenging its community to re-make now-famous ads-Skittles’ “Touch,” Snickers’ “Game” and Old Spice’s “The Man Your Man Can Smell Like”-all of which went on to become part of the pop culture canon.

@rosssmith ♬ original sound – Ross Smith

Gmail Adopts Email Authentication & Google My Business Gets Call Data

Google started its planned implementation of Brand Indicators for Message Identification (BIMI) into Gmail inboxes.

Amazon Measures Store Experience

Amazon is using a HappyOrNot terminal at its Mall of America store.

Worst Practices

Social Media Fails To Combat Hate

Social media companies are receiving failing grades in two new reports, which find they repeatedly fail to remove anti-Semitic content. Facebook and Twitter are the worst.

People, anti-vaxxers and chaos agents are infesting social media. Please think twice before engaging some anti-vax argument from Random Name Many Numbers.— Tom Nichols (@RadioFreeTom) July 30, 2021

Kraft & Van Leeuwen Create Mac and Cheese Ice Cream

Kraft has partnered with ice-cream maker Van Leeuwen to produce a rather interesting ice cream flavor.

Enough With The Dancing Middle-Aged Guys!

Advertising is such a copycat industry.


— 𝚍𝚊𝚗 (@dzzzny) July 29, 2021

Shiny New Stuff

B.L.’s Finds

  • Miro – Intuitive online collaborative whiteboard for distributed cross-functional teams. Over 20 million product managers, project managers, Agile coaches, developers, and other talented team members around the world use Miro to collaborate, brainstorm, and visualize ideas.

David’s Finds

WebP conversion tools.

Pro Tips

B.L.’s Pro Tips

Google has launched SeekToAction – a new way to optimize videos with key moments when they are on your own site rather than on YouTube.

David’s Pro Tips

  • Use LinkedIn’s video cover story feature to promote your initiatives

Weekly Numbers